Who's Buying? Consumer Research Findings
The latest findings in consumer research
Speaker: Barbara Insel – Download (17.5 MB)
Speaker: Joe Kosta – Download (522 KB)

Alternative Pathways to Consumers
Innovative Ideas from the Land of Three Tier
Moderator: Brett deLeuze
Panelist: Sara Schneider – Download (490 KB)
Panelist: Dave Studdert – Download(382 KB)
Panelist: Elaine Honig – Download (532 KB)
Panelist: Trent Moffett

From the State's Perspective: Legislating, Regulating Direct Shipping
The Thin Gray Line: Direct to Consumer Legislation vs. State Liquor Control Regulation
Moderator: Steve Gross – Download (114 KB)
Panelist: Hobert Rupe
Panelist: Representative Jeff Fitzgerald

Enotourism: Food and Wine as Marketing Strategy
The Rise of Food and Wine as a Strategy For State DMO’s to Lure Travelers
Moderator: Brian A. Baker – Download (167 KB)
Panelist: Nancy Light
Panelist: Jim Trezise – Download (366 KB)
Panelist: Ted Farthing– Download (3.84 MB)

Who’s Selling? Winery Benchmarking Study
From the Winery Perspective: Strategies and Practices To Grow Your Direct Sales Business
Speaker: Lesley Berglund – Download (86 KB)

First Breakout Sessions:

Start Up Start Over: Lessons from the Trenches
Lessons from the Winery Trenches
Moderator: Dennis Cakebread
Panelist: Greg Ralston
Panelist: Donn Reisen

The Down and Dirty of Compliance
What you need to know to stay on the right side of the law--When you start sending your wines out to play
Moderator: Mack Schwing– Download (34 KB)
Panelist: Matthew Botting – Download (284 KB)
Panelist:Jeff Carroll– Download (678 KB)
Panelist: Ed Gomez – Download (415 KB)

Telemarketing: Next Steps in Customer Service
Please Phone Home! Using Telemarketing For Customer Service and Profits
Moderator: Brian A. Baker – Download (178 KB)
Panelist: Pamela Hiett – Download (216 KB)
Panelist: Mark Parton – Download (104 KB)
Panelist:Abdi Humphries – Download (158 KB)

Second Breakout Sessions:

Town Hall: Building Your Consumer Mailing List
An Open Discussion of Strategies for Building and Managing your Mailing List
Moderator: Alicia Kelley Raymond – Combined Download (598 KB)
Panelist: Nathan McDonald
Panelist: Bryan St Armant
Panelist: Kathie Barclay

State of the States: The Legislative Landscape
The Good, the Bad and the Ugly: A Roundup of Current and Pending State DTC Legislative Stampedes
Moderator: Steve Gross – Download (2.23 MB)

Climbing beyond 5K: Taking Your Wine Club to the Next Level
What are the challenges and opportunities when your Wine club membership exceeds the 5,000 mark
Moderator: Bob Kelso
Panelist: Juli Barron – Download (85 KB)
Moderator: Matt Wood – Download (86 KB)